Connect DTC and HCP Engagement
Help your clients turn privacy-safe audience signals into coordinated activation — accelerating therapy adoption and improving patient outcomes.
One audience. All channels.
Swoop audiences are channel agnostic, enabling our partners to better support healthcare marketers and engage ideal patients and HCPs.
Plan
Understand target DTC and HCP channel and media consumption. Optimize cross-channel attribution via advanced data-driven audiences.
Activate
Unify the targeting of qualified patients and providers across channels and devices to maximize media ROI.
Measure
Leverage actionable insights to optimize activation towards audience quality and inform more strategic future planning.
Suitable for use in all 50 states
Partners trust Swoop as the industry leader in consumer privacy compliance at the national and state-level.
De-identified Health Data
All health data undergoes a HIPAA-compliant de-identification process, ensuring all personal information is removed.
Zero-Knowledge Methodology
Our audience building methodology is fully compliant with the most stringent laws, like Washington State’s My Health My Data Act (MHMDA).
Sustained Compliance
Our privacy-by-design approach goes above and beyond current state and federal legislation, putting consumer privacy first.
Top-performing DTC and HCP audience segments
Swoop’s platform-agnostic approach creates data consistency and seamless audience activation.
Swoop Audience Solutions
Swoop connects patients and their providers allowing marketers to engage a unified audience in the ideal moment.
SOLUTION
Drive Rx lift and lifetime patient value with 99% accuracy and 100% privacy compliance in all 50 states.
SOLUTION
Go beyond traditional NPI segmentation and PLD reporting by quantifying every HCP’s brand value.
SOLUTION
Unify campaign optimization across data-driven linear, addressable, and connected TV.
SOLUTION
Engage the largest opted-in patient communities across 70+ rare and chronic conditions.
SOLUTION
Predict tomorrow’s target today to reach DTC and HCP audiences before health events occur.
SOLUTION
Accelerate therapy adoption with intelligence that helps patients start treatment without delays and stay on therapy.
Resources
Artificial Intelligence
How AI Helps Bridge the Gap Between Outreach and Meaningful Engagement
Discover how AI turns fragmented data into actionable insights for life science marketers in this MM+M podcast with Swoop’s Romain Bogaerts.
Artificial Intelligence
AI Automation Slashed the Price of HCP Marketing. What’s Your Next Move?
Swoop CTO Sim Simeonov discusses how AI automation is disrupting legacy HCP marketing and empowering life science leaders to drive measurable brand value.
DTC Audiences
MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”
Prestigious international annual awards program recognizes standout marketing, advertising, and sales technology around the world