View insights on your Instagram Stories

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Certain messaging-related metrics, ad campaigns and organic messaging features for businesses and ads delivered to and from Europe and Japan will be unavailable.
You can use Instagram insights to view metrics related to organic and boosted stories.
Note: Boosting content is only available to professional accounts. Learn more about professional accounts on Instagram.

Before you begin

  • You need to have a public (personal or professional) account on Instagram to view insights.
  • Although stories expire after 24 hours, you can still access insights for up to two years after they’re created. Expired stories themselves are not viewable.

Available insights for stories

  • Views: The number of times your story was played or displayed.
  • Viewers: Unique accounts that saw your story at least once.
  • Interactions: Includes actions like replies, shares, sticker taps, link taps, and other engagement metrics.
  • Accounts engaged: Unique accounts that interacted with your story (e.g., replied, shared, tapped stickers).
  • Profile activity: Actions taken from your story, such as profile visits, follows, or website clicks.

View insights on your Instagram Stories

To view insights on your stories:
  1. Click your profile picture on the left to go to your profile.
  2. Click Options at the top right of your story image or video.
  3. Click View insights.
To view insights on past stories:
  1. Click your profile picture on the left to go to your profile.
  2. Click View insights on your profile and find the story below Top content based on engagement.

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