Takeaways
• Instagram Plus is a new subscription designed to give you more of what you love about Instagram.
• It offers exclusive features to help you express yourself, connect deeper with friends, and customize your experience.
• The Instagram you know and love today isn't changing — this subscription is simply an optional upgrade for people who want more.
Today, we’re launching Instagram Plus, a new subscription designed to give you more of what you love about Instagram. Instagram Plus offers exclusive features to help you express yourself, connect deeper with friends, and customize your experience in new ways. The Instagram you know and love today isn't changing and will always be free; this new subscription is simply an optional upgrade for people who want more control, deeper insights, and premium features.
What's included
Instagram Plus has features across three areas:
Get closer to who matters
• Story Spotlight – Give your story priority for your friends.
• Super Hearts – Send vibrant, animated hearts that burst across the screen to celebrate stories from friends.
• Multiple Story Audiences – Create as many audience lists as you want, so you can share exactly the right story with exactly the right people.
• Story Extend – Set your story to last 48 hours so the people you care about have more time to see it.
See previews and insights
• Story Preview – Preview stories without the pressure to react.
• Story Rewatch Insights – See how many times your stories were rewatched.
• Search Viewer List – Quickly check if a specific person viewed your story.
Make it yours
• Custom App Icon – Choose your own app icon from a curated selection designed by Instagram and Instagram creators.
• Custom Bio Font – Customize the font of your profile bio to match your style.
• More Profile Pins – Pin up to 6 posts to your profile to highlight what matters most.
• Post Directly to Profile – Post to your profile or highlights without it appearing in friends' feeds.
Try Instagram Plus today
Sign up for Instagram Plus now to start getting more out of Instagram.
And stay tuned, because we'll keep adding new features to Instagram Plus over the coming months.
We can't wait for you to try it.
Instagram Plus is rolling out globally starting today.
Included benefits may vary.
Available benefits will be shown to you during onboarding before you subscribe.