{"id":48966,"date":"2026-06-11T05:00:40","date_gmt":"2026-06-11T12:00:40","guid":{"rendered":"https:\/\/about.fb.com\/?p=48966"},"modified":"2026-06-12T08:09:03","modified_gmt":"2026-06-12T15:09:03","slug":"going-all-in-for-global-football-fans-across-meta-apps","status":"publish","type":"post","link":"https:\/\/about.fb.com\/news\/2026\/06\/going-all-in-for-global-football-fans-across-meta-apps\/","title":{"rendered":"Going All in for Global Football Fans Across Meta Apps"},"content":{"rendered":"<p><span style=\"font-weight: 400\">This summer, the world\u2019s biggest football tournament is coming to North America, and will be discussed in real time by billions of people across our platforms. We\u2019re partnering with creators, athletes, and teams to highlight the conversation and culture around every match \u2014 from pre-game hype to post-game debate.\u00a0<\/span><\/p>\n<h2>Partnering With Creators, Athletes, and Teams<\/h2>\n<p><span style=\"font-weight: 400\">We\u2019re working with broadcasters, national teams, commentators, creators, and players to bring unique points of view on the tournament to our apps. Key moments, behind-the-scenes content, pre-game preparations, post-game analyses, celebrations, and commiserations will live on Meta apps designed for sharing and discussing with your friends, family, and fellow fans.\u00a0<\/span><\/p>\n<h2>New Features for Fans Across Meta\u2019s Family of Apps<\/h2>\n<h3>Threads<\/h3>\n<p><span style=\"font-weight: 400\">Threads is built for real-time conversation around the things people care about. When something wild happens on the field, fans know they can go to Threads for hot takes, banter, and real-time reactions. This summer, we&#8217;re building on that experience with new features and a dedicated community designed for the way fans actually watch the tournament.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Live Chats:<\/b><span style=\"font-weight: 400\"> Pull up to real-time conversations hosted by football commentators, athletes, and creators before, during, and after matches. React, reply, and talk straight to the hosts as it all unfolds.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.threads.com\/@kunaguero\"><span style=\"font-weight: 400\">Sergio Aguero<\/span><\/a><span style=\"font-weight: 400\">, the Argentina football legend and <\/span><a href=\"https:\/\/www.threads.com\/@wrightyofficial\"><span style=\"font-weight: 400\">Ian Wright<\/span><\/a><span style=\"font-weight: 400\">, the former England striker and current TV and radio pundit, will each host three Live Chats over the course of the tournament. Follow both on Threads to get notified when their Live Chats begin.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Check for an updated schedule and more hosts announced on <\/span><a href=\"https:\/\/www.threads.com\/@threads\"><span style=\"font-weight: 400\">@threads<\/span><\/a><span style=\"font-weight: 400\"> throughout the tournament.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><b>Football Community:<\/b><span style=\"font-weight: 400\"> A special <\/span><a href=\"https:\/\/www.threads.com\/search\/?q=worldcup&amp;serp_type=tags\"><span style=\"font-weight: 400\">community<\/span><\/a><span style=\"font-weight: 400\"> for this summer\u2019s tournament on Threads is the one place for it all: match-day conversation, player content, and post-game debate.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Live Scores:<\/b><span style=\"font-weight: 400\"> We\u2019re giving you real-time match scores with national team branding, appearing inline as you post and in Live Chats so you can follow along while you chat.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Team Flair<\/b><span style=\"font-weight: 400\">: You can now choose a flag badge to appear next to your name and profile picture, so you can rep your country all tournament.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Stickers<\/b><span style=\"font-weight: 400\">: We\u2019re introducing\u00a0 packs that show up in the composer the second you start posting about a match. Say it with more than words.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Custom Emoji<\/b><span style=\"font-weight: 400\">: You\u2019ll now have football and trophy reactions for tournament posts. \u26bd\ud83c\udfc6<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Media Highlights<\/b><span style=\"font-weight: 400\">: We\u2019re aggregating top content from broadcasters for you to read and\u00a0 react to.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Never Miss a Moment: <\/b><span style=\"font-weight: 400\">We\u2019ll be spotlighting important conversation in Search, and adding Game Reminders that ping you for kickoffs and the moments you can&#8217;t miss.\u00a0 <\/span><\/li>\n<\/ul>\n\n    <div\n        id=\"gallery-48980,48979,48978-1-slideshow\" \n        class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" \n        data-trans=\"fade\" \n        data-autostart=\"true\" \n        data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/about.fb.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/01_Threads_Carousel-01.jpg?fit=1920%2C1672&quot;,&quot;id&quot;:&quot;48980&quot;,&quot;title&quot;:&quot;01_Threads_Carousel 01&quot;,&quot;alt&quot;:&quot;Threads UI&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/about.fb.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/01_Threads_Carousel-02.jpg?fit=1920%2C1672&quot;,&quot;id&quot;:&quot;48979&quot;,&quot;title&quot;:&quot;01_Threads_Carousel 02&quot;,&quot;alt&quot;:&quot;Threads UI&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/about.fb.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/01_Threads_Carousel-03.jpg?fit=1920%2C1672&quot;,&quot;id&quot;:&quot;48978&quot;,&quot;title&quot;:&quot;01_Threads_Carousel 03&quot;,&quot;alt&quot;:&quot;Threads UI&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" \n        itemscope \n        itemtype=\"https:\/\/schema.org\/ImageGallery\">\n    <\/div>\n\n    \n<h3>Instagram<\/h3>\n<p><span style=\"font-weight: 400\">We&#8217;re making Instagram the go-to place for all things tournament-related.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Enhanced Search:<\/b><span style=\"font-weight: 400\"> We&#8217;re introducing a brand new, enhanced search experience, so when you search for the tournament or tap the tournament button on football videos globally, you&#8217;ll land on a dedicated destination that surfaces curated, real-time content from across Instagram. You\u2019ll see top Reels, Stories, and featured accounts from official rights-holding broadcasters and national teams, alongside the best fan content.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/02_Instagram.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-48977\" src=\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/02_Instagram.jpg?resize=960%2C836\" alt=\"IG UI\" width=\"960\" height=\"836\" srcset=\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/02_Instagram.jpg?w=1920 1920w, https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/02_Instagram.jpg?w=300 300w, https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/02_Instagram.jpg?w=768 768w, https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/02_Instagram.jpg?w=1024 1024w, https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/02_Instagram.jpg?w=1536 1536w, https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/02_Instagram.jpg?w=1240 1240w, https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/02_Instagram.jpg?w=689 689w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>AI-Powered Voice Effects:<\/b><span style=\"font-weight: 400\"> To make connecting with friends over the matches more fun, we&#8217;re globally rolling out a new \u2018Goal!\u2019 voice effect powered by AI in Instagram DMs. Send one to unlock a surprise animation.<\/span><\/li>\n<\/ul>\n<h3>Facebook<\/h3>\n<p><span style=\"font-weight: 400\">Facebook is going full football mode with a range of new features that bring match-day energy to every interaction.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Football Mode:<\/b><span style=\"font-weight: 400\"> Double-tap the Facebook logo at the top of Feed to activate football mode across the app and celebrate the tournament with themed reactions and other surprises. Plus, gain access to a special football game and custom app icon by long-pressing on the logo.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Wear It: <\/b><span style=\"font-weight: 400\">Sport your favorite national team\u2019s jersey with the new Wear It feature, which lets fans use AI to virtually try on jerseys and show their support by sharing the image as a profile picture, story, or post. To get started open Stories, select a photo,\u00a0 tap AI Edit, and choose Wear It. Then pick your team\u2019s jersey and share!<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Express Yourself: <\/b><span style=\"font-weight: 400\">Find exclusive tournament-themed stickers, football-inspired design edits, and brand new expressive tools throughout Facebook to fuel your fandom.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Whether you\u2019re celebrating a late-in-the-game goal or commiserating over a heartbreaking loss, Facebook gives fans new ways to wear their pride and share the moment.\u00a0<\/span><\/p>\n<div style=\"width: 960px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-48966-1\" width=\"960\" height=\"540\" poster=\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/03_Facebook_Sizzle_still.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/03_Facebook_Sizzle.mp4?_=1\" \/><a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/03_Facebook_Sizzle.mp4\">https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/03_Facebook_Sizzle.mp4<\/a><\/video><\/div>\n<h3>Messenger<\/h3>\n<p><span style=\"font-weight: 400\">Messenger is launching new features to bring the tournament hype directly into your group chat.<\/span><\/p>\n<ul>\n<li><b>Live Updates: <\/b><span style=\"font-weight: 400\">This new feature brings real-time match highlights directly into your Messenger group chat. When Live Updates is activated, your thread instantly goes from delayed reactions to real-time celebrations \u2014 no refreshing, no spoilers, just you and your friends reacting together as goals, red cards, and key match moments appear in your chat while the action unfolds on the pitch. To turn Live Updates on, just tap the plus sign in the bottom left navigation bar of your group chat and pick a game to get updates about.<\/span><\/li>\n<li><b>Chat Theme: <\/b><span style=\"font-weight: 400\">Add an extra kick<\/span> <span style=\"font-weight: 400\">of football to your group chat by activating a limited-edition chat theme. Just long-press on the background of any group chat to change your background to a football pitch.<\/span><\/li>\n<li><b>Stickers: <\/b><span style=\"font-weight: 400\">When words aren\u2019t enough to capture your fandom, express yourself with our exclusive tournament-themed animated stickers.\u00a0<\/span><\/li>\n<\/ul>\n<h3>WhatsApp<\/h3>\n<p><span style=\"font-weight: 400\">The only thing that matches the energy on the pitch is your group chat. WhatsApp has rolled out features to make following the tournament with the people you care about even more fun.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Trionda Upgrade:<\/b><span style=\"font-weight: 400\"> We partnered with adidas to bring the official match ball for this summer\u2019s tournament to WhatsApp. Now through the finals, the football emoji has been upgraded to the Trionda ball. Send it as a message or drop it as a reaction.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Calling Effects: <\/b><span style=\"font-weight: 400\">We&#8217;ve also introduced new football calling effects, so you can bring the fun and fandom to your next group video call \u2014 filters you can add onto your face or background while you&#8217;re on a live video call.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Football Sticker Packs:<\/b><span style=\"font-weight: 400\"> And for when you need just the right sticker to express how you feel after that missed penalty or questionable red card, we&#8217;ve rolled out a football-themed sticker pack to better express how you\u2019re really feeling about a game.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>A Dedicated Football Directory:<\/b><span style=\"font-weight: 400\"> During the tournament, you can expect match-day countdowns, behind-the-scenes moments, and real-time highlights from channels across WhatsApp. We&#8217;ve created a dedicated football directory to bring together your favorite teams, latest scores, and updates all in one place for easy access.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Say it With a Status: <\/b><span style=\"font-weight: 400\">We\u2019re also rolling out the ability for Channels to post to Status, just in time for the tournament. You\u2019ll see statuses from channels you follow alongside other statuses, and can also view a channel\u2019s status when you visit a Channel. You can hide any channel&#8217;s statuses so it no longer appears alongside your statuses, or unfollow the channel at any time.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/04_WhatsApp_Feature.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-48974\" src=\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/04_WhatsApp_Feature.png?resize=960%2C540\" alt=\"WhatsApp UI\" width=\"960\" height=\"540\" srcset=\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/04_WhatsApp_Feature.png?w=1920 1920w, https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/04_WhatsApp_Feature.png?w=300 300w, https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/04_WhatsApp_Feature.png?w=768 768w, https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/04_WhatsApp_Feature.png?w=1024 1024w, https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/04_WhatsApp_Feature.png?w=1536 1536w, https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/04_WhatsApp_Feature.png?w=800 800w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<h3>Protecting Athletes and Fans Online<\/h3>\n<p><span style=\"font-weight: 400\">Football fans across the globe will use our apps to connect around the tournament. While most will be rooting for their favorite teams and players, unfortunately there may be bad actors who will try to lure people into scams or harass and abuse others \u2014 offline and online. We recently shared more details about the steps we\u2019re taking to combat scams and our approach to keeping fans and players safe from abuse, including<\/span> <a href=\"https:\/\/about.fb.com\/news\/2026\/05\/protecting-players-and-fans-during-fifa-world-cup-2026\/\"><span style=\"font-weight: 400\">new in-app reminders<\/span><\/a><span style=\"font-weight: 400\"> for people searching for tickets \u2014 and updating existing ones to help people stay safe on our apps.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">\u201cWe\u2019re about to witness the biggest cultural moment of all time, and Meta will be at the very centre of showcasing the tournament\u2019s action and surrounding culture beyond the 90 minutes on the pitch. As the place where football conversation lives and grows, Meta\u2019s suite of apps will allow billions of fans across the globe to connect and enjoy the highs and lows of the beautiful game together.\u201d <\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u2014 Rob Pilgrim, Global Football Lead, Meta\u00a0<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">We\u2019re excited to help fans immerse themselves in football culture this summer through our family of apps.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019re bringing new football features to Threads, Instagram, Facebook, and WhatsApp, including athlete content, match content, and in-product 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