{"id":47466,"date":"2026-03-13T09:00:27","date_gmt":"2026-03-13T16:00:27","guid":{"rendered":"https:\/\/about.fb.com\/?p=47466"},"modified":"2026-03-12T15:03:43","modified_gmt":"2026-03-12T22:03:43","slug":"rewarding-original-creators-on-facebook","status":"publish","type":"post","link":"https:\/\/about.fb.com\/news\/2026\/03\/rewarding-original-creators-on-facebook\/","title":{"rendered":"Rewarding Original Creators on Facebook"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Over the past year, we\u2019ve made Facebook Feed and Reels more relevant by <\/span><a href=\"https:\/\/about.fb.com\/news\/2025\/04\/cracking-down-spammy-content-facebook\/?locale=en_US\"><span style=\"font-weight: 400\">cracking down on spammy content<\/span><\/a><span style=\"font-weight: 400\"> and making it harder for <\/span><a href=\"https:\/\/creators.facebook.com\/blog\/combating-unoriginal-content?locale=en_US\"><span style=\"font-weight: 400\">copycats and impersonators<\/span><\/a><span style=\"font-weight: 400\"> to crowd out authentic creator voices. Today, we\u2019re sharing our progress and highlighting how creators who post original content are being rewarded on Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019ve updated our content guidelines to clarify what it means to be \u201coriginal\u201d on Facebook, and we\u2019re starting to roll out new tools to help creators report potential impersonators and protect their work <\/span><span style=\"font-weight: 400\">\u2014 <\/span><span style=\"font-weight: 400\">giving them more control over their content, helping them grow their following, and improving the Facebook experience for everyone.\u00a0\u00a0<\/span><\/p>\n<h2>More Views, Higher Payouts, and Fewer Copycats<\/h2>\n<p><span style=\"font-weight: 400\">We\u2019re committed to prioritizing original content in Facebook Feed and Reels, while reducing the reach of unoriginal content. These efforts have driven measurable impact: both views and time spent watching original Reels on Facebook approximately doubled in the second half of 2025, compared with the same period in 2024. As we invest in expanding distribution for original content across Feed and Reels, payout opportunities for original creators on Facebook continue to grow.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019re also tackling impersonation head-on. In 2025, we removed more than 20 million accounts impersonating large content creators<\/span> <span style=\"font-weight: 400\">and impersonation reports related to large content creators dropped by 33%.<\/span><\/p>\n<h2>Clearer Guidelines for Original Content<\/h2>\n<p><span style=\"font-weight: 400\">We\u2019ve updated our<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/262834734651607\"> <span style=\"font-weight: 400\">content guidelines<\/span><\/a><span style=\"font-weight: 400\"> to more clearly define what kind of content is classified as original, encourage high-quality content production, and improve what is shown in recommendations. Here\u2019s what this means in practice:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Content filmed or produced directly by a creator or owner of a Profile or Page <\/b><span style=\"font-weight: 400\">is considered original content on Facebook.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Reels selectively incorporating third-party content (such as remixes or overlays) <\/b><span style=\"font-weight: 400\">are considered original when the focus is an on-screen presence from a creator presenting something genuinely new \u2014 like fresh information, analysis, or substantial improvements to a storyline. Simply watching along, reacting with facial expressions, stitching multiple clips together, or narrating what\u2019s already on screen \u2014 without adding anything meaningful \u2014 is considered unoriginal and will likely be deprioritized in Feed and Reels.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Content that is duplicative or involves minor edits to another creator\u2019s post<\/b><span style=\"font-weight: 400\"> will be considered unoriginal and deprioritized. This includes re-uploading posts the Page or Profile had no role in creating, or making low-value changes to someone else\u2019s content like adding borders, inserting captions, and changing the reel\u2019s speed, among the behaviors shared here and in our help center.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">When creators transform content with creativity, their videos will be eligible for recommendation in Reels and Feed, and may benefit from increased distribution. Creators who are not adding substantial creative value will see their content deprioritized, and they may see their account deemed non-recommendable and demonetized, if they continue to post primarily unoriginal content.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">Creators always have the option to appeal decisions regarding originality, and we are continually working to improve the accuracy of our enforcement. Creators can learn more about our appeals process <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/304874908436039?id=2520940424820218\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2>New Tools to Report Impersonation<\/h2>\n<p><span style=\"font-weight: 400\">We\u2019re not just supporting original content on Facebook, we\u2019re also building new tools to help creators protect their content and grow.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We launched <\/span><a href=\"https:\/\/creators.facebook.com\/blog\/content-protection-your-new-creative-guardian-on-facebook?locale=en_US\"><span style=\"font-weight: 400\">content protection<\/span><\/a><span style=\"font-weight: 400\"> last year to automatically safeguard creators\u2019 original Facebook reels and let them take action when matches to their reels are detected across our platforms. We\u2019re now testing enhancements to this tool that will also detect potential impersonation and make it easy for creators to submit reports, all in one place. This new capability will be rolling out to more creators using content protection soon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Creators can check for access to the content protection tool in their professional dashboard or apply for access <\/span><a href=\"https:\/\/www.facebook.com\/rights_manager\/apply\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n    <div\n        id=\"gallery-47476,47477-1-slideshow\" \n        class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" \n        data-trans=\"fade\" \n        data-autostart=\"true\" \n        data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/about.fb.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/02_Content-Protection-Tool_Carousel-1-1.jpg?fit=1920%2C1672&quot;,&quot;id&quot;:&quot;47476&quot;,&quot;title&quot;:&quot;02_Content Protection Tool_Carousel 1 (1)&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/about.fb.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/02_Content-Protection-Tool_Carousel-2-1.jpg?fit=1920%2C1672&quot;,&quot;id&quot;:&quot;47477&quot;,&quot;title&quot;:&quot;02_Content Protection Tool_Carousel 2 (1)&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" \n        itemscope \n        itemtype=\"https:\/\/schema.org\/ImageGallery\">\n    <\/div>\n\n    \n<h2>Our Commitment to Creators<\/h2>\n<p><span style=\"font-weight: 400\">We\u2019re committed to making Facebook a place where creativity is celebrated and rewarded. With clearer original content guidelines and stronger tools to protect creators\u2019 work, it\u2019s easier than ever for authentic voices to stand out.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"With clearer original content guidelines and stronger tools to protect creators\u2019 work, it\u2019s easier than ever for authentic voices to stand 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