{"id":19897,"date":"2019-10-28T10:01:32","date_gmt":"2019-10-28T17:01:32","guid":{"rendered":"http:\/\/newsroom.fb.com\/?p=16985"},"modified":"2020-01-30T16:09:54","modified_gmt":"2020-01-31T00:09:54","slug":"connecting-people-with-health-resources","status":"publish","type":"post","link":"https:\/\/about.fb.com\/news\/2019\/10\/connecting-people-with-health-resources\/","title":{"rendered":"Connecting People With Health Resources"},"content":{"rendered":"<h4><span style=\"font-weight: 400;\">Facebook is developing products and partnerships that can help people connect with resources to support their health. Today we\u2019re sharing an update on some of this work, including a new Preventive Health tool in the US.<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We\u2019re working with US health organizations to offer a Preventive Health tool that connects people to health resources and checkup reminders.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People can use the tool to find affordable places to receive care, set reminders to schedule tests, mark when tests are completed, and more.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">By Freddy Abnousi, MD, Head of Healthcare Research<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Many of today\u2019s leading health threats aren\u2019t ones that science or medicine can solve alone. Changing trends in communication and unequal access to care mean we need new solutions and partnerships to overcome these global challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the issue of blood shortages. Every few seconds, someone in the world needs blood. But people often aren\u2019t aware of shortages and don\u2019t know where to donate. To address this, we launched a feature in the US, India, Brazil, Bangladesh and Pakistan that makes it easy to sign up as a donor on Facebook and get notified when nearby blood banks are in need. So far,<\/span> <a href=\"https:\/\/newsroom.fb.com\/news\/2019\/06\/us-blood-donations\/\"><span style=\"font-weight: 400;\">more than 50 million people<\/span><\/a><span style=\"font-weight: 400;\"> have signed up to donate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another area we\u2019re exploring is preventive health. Tens of millions of people in the US are missing out on recommended preventive care, according to the Centers for Disease Control and Prevention. Preventive measures have the potential to detect disease early when it&#8217;s most treatable and, in some cases, prevent it from developing. Yet factors such as awareness, access and cost create barriers to testing for many people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help, we\u2019re working with US health organizations to offer a new Preventive Health tool that connects people to health resources and checkup reminders. Our initial focus is on the top two leading causes of death in the US: heart disease and cancer, (according to <\/span><a href=\"https:\/\/www.cdc.gov\/nchs\/data\/nvsr\/nvsr67\/nvsr67_06.pdf\">CDC<\/a><span style=\"font-weight: 400;\">) as well as the flu, a seasonal illness that affects millions each year. The resources available in the tool are provided by the American Cancer Society, the American College of Cardiology, the American Heart Association and the Centers for Disease Control and Prevention \u2014 organizations recognized for their education and expertise in these areas.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cHeart disease is the number one killer of men and women around the world and in many cases it is 100% preventable. By incorporating prevention reminders into platforms people are accessing every day, we\u2019re giving people the tools they need to be proactive about their heart health.\u201d <\/span><i style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">&#8211; Richard Kovacs, MD, President of the American College of Cardiology<\/i><\/p><\/blockquote>\n<p><b>How Preventive Health Works<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the US, people can search for Preventive Health in the Facebook mobile app and find out which checkups, such as cholesterol tests or mammograms, are recommended by these health organizations based on the age and sex they provide. Reminders for flu shots will also appear at the appropriate time of year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool allows people to mark when tests are completed, set reminders to schedule future tests and tell loved ones about the tool to increase awareness of preventive care. People can also learn more about each checkup and find affordable places to receive care.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cWe\u2019ve contributed our content and resources to the Facebook Preventive Health tool to empower Americans to take the first step to know about and take action to lower blood pressure, blood sugar and cholesterol, each of which has been shown to increase the chance of a longer, healthier life and reduce the likelihood of a heart attack or stroke.\u201d\u00a0<\/span><i><span style=\"font-weight: 400;\">&#8211; Eduardo Sanchez, MD, Chief Medical Officer for Prevention at the American Heart Association<\/span><\/i><\/p><\/blockquote>\n<p><a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2019\/10\/reminder.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17000 size-large\" src=\"https:\/\/about.fb.com\/wp-content\/uploads\/2019\/10\/reminder.jpg?w=960&#038;resize=960%2C659\" alt=\"\" width=\"960\" height=\"659\" \/><\/a><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cOne of the main reasons people don\u2019t get screened for cancer is that they don\u2019t realize their own risk. We hope this program will help by building awareness about important recommendations from expert organizations.\u201d\u00a0<\/span><i><span style=\"font-weight: 400;\">&#8211; Richard Wender, MD, Chief Cancer Control Officer at the American Cancer Society<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Most of the preventive measures recommended by the health organizations we\u2019re working with, such as blood pressure tests, are free of charge with insurance coverage, but we know many people do not have insurance. To help people get affordable care, Preventive Health offers a way to find Federally Qualified Health Centers near them. These centers are located in underserved areas and provide care to everyone, regardless of their ability to pay.<\/span><\/p>\n<p><a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2019\/10\/map.jpg?w=960\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17010 size-large\" src=\"https:\/\/about.fb.com\/wp-content\/uploads\/2019\/10\/map.jpg?w=960&#038;resize=960%2C659\" alt=\"\" width=\"960\" height=\"659\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">People can also use Preventive Health to find convenient locations that offer flu shots, such as grocery stores, pharmacies and urgent care clinics.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cFlu vaccines can have wide-ranging benefits beyond just preventing the disease, such as reducing the risk of hospitalization, preventing serious medical events for some people with chronic diseases, and protecting women during and after pregnancy. New tools like this will empower users with instant access to information and resources they need to become a flu fighter in their own communities.\u201d <\/span><i><span style=\"font-weight: 400;\">&#8211; Nancy Messonnier, MD, Director, National Center for Immunization and Respiratory Diseases, CDC<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Over time, we\u2019ll work with additional organizations to include more resources and expand to other countries.<\/span><\/p>\n<p><b>Privacy Matters<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Health is particularly personal, so we took privacy and safety into account from the beginning. For example, Preventive Health allows you to set reminders for your future checkups and mark them as done, but it doesn\u2019t provide us, or the health organizations we\u2019re working with, access to your actual test results. <\/span><span style=\"font-weight: 400;\">Personal information about your activity in Preventive Health is not shared with third parties, such as health organizations or insurance companies, so it can\u2019t be used for purposes like insurance eligibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don\u2019t show ads based on the information you provide in Preventive Health \u2014 that includes things like setting a reminder for a test, marking it as done or searching for a healthcare location. As always, other actions that you take on Facebook could inform the ads you see, for example, liking the Facebook page of a health organization or visiting an external website linked to from Preventive Health.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about Preventive Health and privacy, see this <a href=\"https:\/\/newsroom.fb.com\/news\/2019\/10\/privacy-matters-preventive-health\/\">post<\/a>.<\/span><\/p>\n<p><b>Our Efforts Across Health<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Preventive Health and Blood Donations are just two of the ways we can help people advocate for their own health and help others:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to our blood bank partners in India and Brazil, 20% of voluntary, walk-in blood donors are coming from Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Disease Prevention Maps from Facebook <\/span><span style=\"font-weight: 400;\">help nonprofits and universities working in public health get ahead of disease outbreaks, plan vaccination campaigns and reach vulnerable communities more effectively.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">P<\/span><span style=\"font-weight: 400;\">eople turn to health support groups on Facebook after being diagnosed with or while managing a health condition, to connect with others who have had similar health experiences and find information and support.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We know there\u2019s more we can do to help people, and we\u2019ll continue to partner with organizations to provide access to resources and reach people in diverse communities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More on Preventive Health: <\/span><a href=\"https:\/\/preventivehealth.facebook.com\/\"><span style=\"font-weight: 400;\">https:\/\/preventivehealth.facebook.com\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">American Cancer Society: <\/span><a href=\"https:\/\/www.cancer.org\/\"><span style=\"font-weight: 400;\">https:\/\/www.cancer.org\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">American College of Cardiology: <\/span><a href=\"https:\/\/www.acc.org\/\"><span style=\"font-weight: 400;\">https:\/\/www.acc.org\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">American Heart Association: <\/span><a href=\"https:\/\/www.heart.org\/\"><span style=\"font-weight: 400;\">https:\/\/www.heart.org\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Centers for Disease Control and Prevention: <\/span><a href=\"https:\/\/www.cdc.gov\/\"><span style=\"font-weight: 400;\">https:\/\/www.cdc.gov\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019re working with US health organizations to offer a Preventive Health tool that connects people to health 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