π Google Analytics alternative
π Intuitive & lightweight
π‘οΈ Open source & privacy-first
πͺ No cookies & no need for GDPR banner
β₯οΈ Subscriber-funded
January not only marked our 5th anniversary but it was also our best month yet in terms of MRR growth! Weβre celebrating these milestones with our first logo redesign in all this time. Hereβs to the next 5 years! πππ
European companies prefer Plausible.
You can host your website in Europe, choose European infrastructure and take GDPR seriously.
Then load Google Analytics on every page and send your visitorsβ data to Google.
For companies trying to keep more of their stack and data in
You don't need a hidden business model if you can keep a simple, clear relationship with your customers.
You pay for a product. We build the product for you.
We donβt need to monetize the personal data of the people visiting your website, and make the economics work.
Plausible
Patience + trust in the process play a role here too. It took us 324 days to reach $400 MRR.
Not $400k. $400.
Another 9 months: $10k MRR.
And 3 years after launching: $1M ARR.
Today, more than 20k teams pay for Plausible. Still open-source. Still fully user-supported.
If you
Customers make an open-source business financially stable, not donations.
We tried to fund Plausible through donations.
In 6 months, we got 6 donations. $5 each. $30 total.
In the same 6 months: paid subscriptions grew from $400 to $8,500 MRR.
People didn't pay because they